About Us

Just another fishing store huh? Maybe... Or maybe you're looking at just one small part of a dream. A dream you are making a reality.

Look, I love fishing - if you don't believe me just go look at all the fun I have doing it on my YouTube Channel: https://youtube.com/orilliafishing. I won't lie, I'm here to make money just like the next guy - but what's different is what I plan on doing with that money. 

Growing up watching amazing Canadians like Bob Izumi on TV with my Dad, have always been the best memories I have of him. I can still remember every weekend, having the sun shining in the living room window, warming me while I watch Bob cast lures into still summer waters with his friends. I would go out with my Dad here and there but it wasn't more than some fun family outings. Dad always knew the best places to go. Even if we didn't catch anything, just being outside with him was a pleasant memory.

My Dad passed very suddenly when I got older. Cancer can take someone faster than you can imagine and it left me hanging, feeling like I didn't get the time I should have with him. Going through old pictures I found one of him and a family friend holding up a couple of Walleye they caught - and I traveled back in time to those Bob Izumi days. 

I went out and bought an entry level Quantum spinning set and a few Rapala Original Floaters I remembered him having. I had no boat, no idea of where to go but I had a need to hold a fish. I woke up very early and hit every dock I knew in town. There were no boats out yet, the sun was just coming out and I had no idea how to use the lures I was tying on. I didn't even have them tied on with a fishing knot, I tied them like I'd start tying my shoes. I worked the lure like you would work a popper - and it worked! I caught small bass after small bass every morning I went. I was hooked.

I started recording everything I was doing, I fell in love with creating something with the experiences I was having. Something others could enjoy as well.


And that's the dream isn't it? Do something you love all day. Get paid to do something you love all day. I love fishing, I love selling and talking about fishing stuff. I like seeing the new stuff and pairing people with those things. People might look at those big sports stores as "the man" but can you imagine having that much passion to make something that big?! That's the dream, and you're a part of it. 


- Jason DeValadares